Mutlu Battery has climbed 20 steps in "Turkey's most valuable 100 brand" list of international brand evaluation organization Brand Finance compared to last year and took the 71st position.
Mutlu Battery has partnered with Warner Bros. Consumer Products, on behalf of DC Entertainment to use the iconic DC Justice League Super Heroes as part of a new heroic marketing campaign.
Multu Battery, the leading company in the Turkish battery industry and Warner Bros. Consumer Products, on behalf of DC Entertainment have partnered to use the DC Super Heroes of Justice League for an all-new heroic marketing campaign. DC Justice League characters in the campaign will include, Superman, Batman, Wonder Woman, The Flash and Green Lantern.
The Super Heroes will be included in Mutlu Batteries communication and marketing efforts in the UK and Russia. The strategic marketing plan will include printed, visual and digital communications at retail and authorised service points.
Communication and positioning efforts carried out in Russia and the UK with the Justice League characters are expected to achieve great success and increase the growth momentum of Mutlu Battery in Russia and the UK.