Mutlu Battery Announces A Heroic Collaboration…

Mutlu Battery has climbed 20 steps in "Turkey's most valuable 100 brand" list of international brand evaluation organization Brand Finance compared to last year and took the 71st position.
Mutlu Battery has partnered with Warner Bros. Consumer Products, on behalf of DC Entertainment to use the iconic DC Justice League Super Heroes as part of a new heroic marketing campaign.

Multu Battery, the leading company in the Turkish battery industry and Warner Bros. Consumer Products, on behalf of DC Entertainment have partnered to use the DC Super Heroes of Justice League for an all-new heroic marketing campaign.  DC Justice League characters in the campaign will include, Superman, Batman, Wonder Woman, The Flash and Green Lantern.

The Super Heroes will be included in Mutlu Batteries communication and marketing efforts in the UK and Russia.  The strategic marketing plan will include printed, visual and digital communications at retail and authorised service points.

Communication and positioning efforts carried out in Russia and the UK with the Justice League characters are expected to achieve great success and increase the growth momentum of Mutlu Battery in Russia and the UK.


Lithium Ion, Technology of The Future, Awaits You In MUTLU Battery Booth!

Mutlu Battery displayed its new products and the newest technologies in the industry at Automechanika Dubai. Being under the spotlights at Automechanika was Mutlu Battery's new Lithium-Ion battery.

Mutlu Battery displayed its new products to exhibitors and visitors at Automechanika Dubai which took place on 7-9 May 2017.

Exporting to over 70 countries across 4 continent and aiming at being the most preferred brand in Dubai market, Mutlu Battery displayed its large product line-up including SFB technology, Start-Stop AGM and EFB technology, heavy-duty batteries, and Marine batteries while sharing its insights on today’s trends and future of the sector with the visitors.

More energy

Lithium-Ion battery was the center of attention of at Dubai Automechanika. Lithium-Ion batteries were designed for hybrid cars which have become a more popular choice around the world. Lithium –Ion batteries have more power density, enabling them, despite their smaller volume and reduced weight, store more power than standard batteries. Lithium-ion batteries also have longer lifecycle than lead-acid batteries.

Areas of application of Lithium-Ion batteries is not limited to hybrid cars. They are also used in a wide range of industrial applications including household power storage, renewable energy, UPS, Telecom and forklift. They are considered as environmental friendly as they are used in vehicles aiming at reducing the carbon emissions.


MUTLU Battery Joins Automechanika Jeddah For The First Time!

Mutlu Battery revealed its product range to visitors of 2nd edition of Automechanika Jeddah, automotive industry exhibition taking place from January 31st to February 2nd.

Leading company in accumulator sector in Turkey, Mutlu Battery introduced its new product range to the visitors and industry professionals of Automechanika Jeddah, Saudi Arabia’s most extensive exhibition for automotive after-sales services.

Joining other leading exhibitors of Automechanika Jeddah for the first time, Mutlu Battery displayed its wide range of products from SFB, EFB  (Start&Stop ) to AGM (Start&Stop) batteries, heavy-duty and industrial batteries to visitors.

During the exhibition, Mutlu Battery had an opportunity to get in contact with dealers in Saudi Arabia and in surrounding countries and to Exchange ideas and insights on newest trends in the accumulator sector.

Mutlu Battery was joined by over 160 exhibitors from 22 countries at Automechanika Jeddah which took place on three days from January 31st to February 2nd.


Castrol Ford Team Recognizes MUTLU Battery With an Award!

Castrol Ford Team Turkish Rally Team recognized Mutlu Battery for its support, playing an instrumental role in winning their Turkish championship.

Castrol Ford Team Turkish Rally Team celebrated its title that the team has recently captured at the Turkish Rally Championship. The ceremony took place at Moda Deniz Kulübü where team sponsors received an award recognizing their support for the team. One of the Castrol Ford Team’s sponsors, Mutlu Battery also received an award presented to Marketing Director Ercan Tavukcu on behalf of Mutlu Battery family.

Speaking at the ceremony, Ercan Tavukcu indicated that Mutlu Battery has been a proud sponsor of Castrol Ford Team Turkish Rally Team’s victories in motorsports and they have been delighted to support such a winner.


MUTLU Battery Takes Part in Automechanika Frankfurt

Mutlu Battery takes part in Automechanika Frankfurt, biannual event organized in Frankurt and one of the major fairs in automobile spare parts industry.
Taking place from 13 through 17 September 2016, the fair also hosted Mutlu Battery launching its new product range.

Organized on 13-17 September 2016, Automechanika Frankfurt hosted a wide range of companies displaying automotive spare parts, systems, electronic parts, repair and maintenance products, accessories and all types of detailed products for motor vehicles Frankfurt is considered an important platform for Turkish automotive sub-industry companies to help globalize their business. The event also brings together manufacturer-investor-buyer trio of automotive industry.
Named as the biggest automotive and spare part fair amongst all Automechanika fairs organized every year in 10 countries across 4 continents, Frankfurt edition hosted Mutlu Battery displaying its new range SFB as well as EFB and AGM product range and new designs. By conveying information on new products to visitors, Mutlu Battery, as a reliable solution provider for many companies with its quality, performance and customized alternatives, carried out positive meetings to extend its business within new markets.

Best Stand Award For MUTLU Battery in Moscow!

Mutlu Battery won the Best Stand Award given by the organizers of MIMS Automechanika Moscow, automotive spare parts and vehicle maintenance fair which took place between August 22-25 in Moscow.

Mutlu Battery, along with its new products, was admired with its stand design in Automechanika Moscow Fair. Designed under the theme of “Even in severe conditions”, Mutlu Battery stand was named as the “Best Stand” by the organizers of the fair which hosted 1022 companies across 40 countries.

Mutlu Battery’s newly launched products were the highlight of the exhibition area in the stand of which one section was designed to simulate challenging winter weather whereas the other section was designed as a desert.

The ITE Moscow award was accepted by Elif Yılmaz, International Marketing and Turquality Supervisor on behalf of Mutlu Battery.


MUTLU Battery Launches New Products in Russia

Mutlu Battery launched its new product series during the 20th edition of MIMS Automechanika Moscow – auto spare parts and car maintenance equipment fair held on 22-25 August in Moscow.

Organized in collaboration of Messe Frankfurt RUS and ITE, Automechanika Moscow gathers a large number of leading international companies in automotive parts, car wash, workshop and filling station equipment, informatics products and services, accessories and tuning materials. The event took place on 22-25 August in Moscow.

Being a reliable solution provider for Russian drivers and one of the industry-leading battery brands in Russia, Mutlu Battery introduced new products to the visitors and its dealers during the fair.

Represented by 1127 companies from 35 countries, the event will mark launching of new Mutlu Battery series SFB as well as EFB and AGM products.


Achievement Award to MUTLU Battery by Renault!

Mutlu Battery is deemed worthy of Sub-Industry Achievement Award by Renault for its achievements in supply, cost studies, quality and quality processes

In the organization where Renault grants awards to its suppliers throughout Turkey, Mutlu Battery is also deemed worthy of an award. Mutlu Battery is granted Sub-Industry Achievement Award for its successful works in cost studies, quality, and quality processes in Best Suppliers Award of 2015 held on June 22.

In the organization where Mutlu Battery is represented by Göksel Paker, CEO, and Çağrı Savaşan, Sales and Business Development Director, the award is received by Göksel Paker, CEO of Mutlu Battery, from Tunç Başeğmez, General Manager of Oyak Renault, and Sylvain Nicolle, Head of Local Purchasing Department of Oyak-Renault.


MUTLU Battery Took Place At Automechanika Dubai Exhibition!

Mutlu Battery presented its solutions and products, which more focused on future industries at the International Automotive Aftermarket Exhibition Automechanika Middle East in May, 8th - 10th, held in Dubai, UAE.

MUTLU Battery displayed its starter and industrial batteries at the International Automotive Aftermarket Exhibition, Automechanika Middle East held in May, 8th – 10th in Dubai, UAE. On the stand, MUTLU Battery introduced a wide range of products from standard automotive batteries to start & stop AGM batteries and from start & stop EFB batteries to heavy duty and leisure batteries.

Since 2003, Automechanika Dubai Exhibition brought the top actors of the automotive industry together. It is also a significant platform to track the latest news of the sector and establish new business partnerships.


MUTLU Battery Named The Best of 2015 in Interactive Media Awards

Interactive Media Awards (IMA) awarded Mutlu Battery website, the leader company battery manufacturing in Turkey, “Excellence” prize in “Transportation” category in 2015.

Being one of the most prestigious awards of the digital world and attracting many participants in different categories, Interactive Media Awards (IMA) announced the results of 2015. Mutlu Akü is named in the category of “Transportation” by Interactive Media Awards (IMA), which was established to encourage and support the websites in the international arena.

Websites are reviewed based on many criteria such as design, content, practicality, functionality and user-friendliness to receive these significant awards.

The grand jury of the competition awarding the best websites every year consists of representatives from worldwide renowned brands including American Express, Cadbury Schweppes, CNN Money, Conde Nast, Deutsche Bank, Microsoft, New York Times, Ogilvy & Mather, Time Warner and Verizon Business.